About the Author

Shalini is a marketing and communications professional with more than ten years of experience. She started her career as a content writer for an EduTech company and wrote for various company collaterals, advertisements, websites and press releases. With progress in the world of technology, her focused changed to social media. She gained deep insights into the world of copywriting and content strategy while working with Publicis iStrat – one of the many Indian subsidiaries of the French advertising giant Publicis.

Working at Publicis provided her with an opportunity to work with world-renowned brands and copywriters, which enhanced her writing skills to another level. After her successful stint with Publicis, she joined Percept Knorigin as a Digital Strategist where she created content plans and strategies for social media and paid advertising campaigns.

After working in varying capacities at various advertising agencies, she joined Jaypee Hotels & Resorts as a digital marketer to drive their digital growth. During her stint at Jaypee Hotels, her strategies successfully grew the website visits by 30% within one year. Her other strategic steps helped increased the footfalls and overall cover charges at different restaurants across the Jaypee portfolio.

Currently, she has been working with various brands helping them achieve their business goals and objectives digitally.  Her articles follow the perfect balance of creating well-researched SEO articles which are insightful and entertaining to read.

During her 10-year career, she has worked with brands like Fortis Memorial Research Institute, Fortis Healthcare Ltd., Columbia Sportswear, Bharti AXA, Dragontrail, Vatika Group, Sparx, Holiday Inn and many more.

When she is not writing, she loves reading, cooking, travelling and watching thrillers on Netflix.